Ditters
Captured by Jack Fenby
Client Brief
Our client had taken a lease on a small shop in the historic, Adelaide Arcade in the City.
The shell was empty, with impressively high ceilings and historic elements.
Our client required a shop fit out that would provide
:substantial shelving, display space for Ditters extensive product range, totalling over 150 distinct products with space for storage.
: a point of sale from which the staff could complete sales quickly, keep an eye on customers and stock and also work on a computer.
: reference the historic setting of the shop and the historic nature of the Brand
: would be memorable and a pleasure to visit.
: would have maximum visual impact from the Arcade, which has high foot traffic
: would be relatively inexpensive but give the impression of being exclusive and high-end
Outcome
Our Team incorporated relatively inexpensive tailor made shelving from display line, which included lighting and mirrored backing.
Additionally we designed 2 bespoke shelving units in a gold finish, for the centre of the shop and a very large arched version for the rear wall of the shop. Both units incorporating lighting and mirrored back panels.
Our Team commissioned a local Artist, Marisha Matthews, to paint a large original portrait of the Ditters founder in a contemporary yet classic style, to promote conversation around the history of the Brand.
With our Client’s input, a very successful commercial space was created within budget. The space is constantly visited and admired by the public and trade is exceeding our Client’s hopes.